There are several things you can do to help raise your profile and generate new fees, free of charge, apart from using a few moments of your time. Here’s some quick suggestions:

• Remember to ask your existing clients if they know of anyone else who could benefit from your products or services. Most clients won’t realise you’re trying to grow your business unless you have that conversation with them.
• Add a PS to your email signature (and/or letters), along the lines of “As with many organisations, our business grows through word of mouth referrals. If you know someone who could benefit from our services, do let us know or pass on our details to them”. This is a continuous and subtle reminder that you’re willing to take on additional business.
• Write short articles that you can post on your website and on social media pages. This assists in keeping your website refreshed, but also helps to keep in touch with your connections and raises your profile.
• Periodically go down your LinkedIn or other social media connections and drop them a line to ask them how they are, follow up on conversations you’d previously had with them, or send a link to an article which you think might be of interest to them. Marketing is all about being in the right place at the right time. Re-connecting with people in this way can prompt them to think about you and how you could be of assistance either now or in the future.
• Draw up a list of local businesses that you’d really like to have as clients. Ask your staff, clients or business connections if they know any of the key decision makers that work there and if they could introduce you. It is very easy to overlook the family and friend connections which are right under our noses.
• Make sure the key search words that people use to find your website in search engines are actually in use throughout your website. Ask around the office to find out what key search words the staff would use to find your business, you’d be surprised at the different words people would use. Where possible try and get as broader representation of these words written into relevant pages on your website.

Marketing doesn’t have to be an expensive activity. If you’d like help with starting your marketing activities, or feel that you need to have a more structured approach to how you attract new clients or retain existing ones, don’t hesitate to contact Vicki Banthorpe at Momentum for Professionals on 01822 833300 or email vicki@momentumforprofessionals.co.uk.