Less than a week ago the UK voted to leave the European Union. Whether you agree with Brexit or not, the implications for your business may be significant, but only time will tell what these effects will be.

However, there’s one step that you should be taking right now. This step will give your business the best possible chance to gear itself up to cope with any opportunities or threats that come it’s way over the coming months and years. That step is marketing.

Whether external marketing to prospective clients, communicating to existing clients or internal marketing to your staff, during times of uncertainty it’s important to stay in touch, keep your profile visible and demonstrate it’s ‘business as usual’.

Why do marketing now?

• Your clients will seek reassurance that they can still count on your products and services; that quality and service standards won’t be diminished; and that you have their best interests at the core of what you do.

• Prospective clients will be looking around to see who seems to be the best providers or advisers in these uncertain times – so make sure you’re raising your profile to enable these people to find you.

• And finally, your staff will want peace of mind about your business (and their job security). They will want to know if you have a plan (or several plans) in place to help defend any threats that come your way, but more importantly they’ll want to know how you aim to capitalise on opportunities. They are the key to how your clients view your business, so do make sure you have regular two way communications with them to make sure everything is running as smoothly as it should be.

The bottom line is, if ever there was a reason to boost your marketing activities – now is the time to do it.