Marketing is a subject which is talked about at great length but often generates little action. Whether you want to grow your fees, retain existing clients or increase the value in your practice with a view to selling it – you have to take action to achieve these objectives.

So, let’s make it happen! Start with writing your marketing plan:

• Identify what you want to achieve from your marketing, set SMART objectives so you can track your progress.
• Set a budget – how much are you prepared to spend and on what activities, where possible can you track your return on investment from each activity?
• Set deadlines for different activities – and stick to them.
• Map out your marketing activities over the year, so there is a constant stream of activity and not just across 1 – 2 months.
• Make people accountable – get others involved, don’t just leave marketing down to you.
• Make yourself accountable – who is going to make sure you keep your focus on marketing?
• Track your progress – ideally monthly, but at the very least quarterly.
• Decide if you need additional help – are you ready to take on a marketing person, or perhaps you could benefit from the help of an external consultant to help you achieve your objectives?

Whatever it takes to make your marketing happen, now is the time to review what you’ve previously done and what you need to do to make things happen the way you intended. If you’re constantly starting off with good intentions, but then failing to deliver, perhaps now is the time to consider outsourcing some of your marketing.

If the above sounds daunting, I can help. Click here to sign up for our Free Accountancy Marketing Review. I’m happy to conduct a free marketing hour (phone call or skype) to help you review your plans and to steer you in the right direction. Or call me today on 01822 833300. Let this year be the year you stop talking about it and start taking action with your marketing!