There are 3 main benefits to having a proactive client communication programme, these being:
- To enhance your reputation and continually demonstrate your expertise.
- To raise awareness of other services offered by your practice – don’t assume your clients know or remember everything you do – they don’t!
- To improve client satisfaction.
When carrying out client surveys on behalf of accountants, the main area of concern from most clients was that their accountant wasn’t very proactive. A structured approach to your communications can overcome this.
Some key tips and pointers on how to improve your client communications are outlined in this short video.
Click here for the Video – Communicating with Clients – What do good firms do?
The video was filmed as a follow-up to a session I ran at SWAT UK’s Topical Update seminars a couple of years ago, but it still very relevant today. Thanks to SWAT UK for letting me re-circulate the video now.
If you need advice on putting together a structured communications plan which is tailored to the time and resources available within your practice, call me on 01822 833300 or email vicki@momentumforprofessionals.co.uk.