If you’re feeling overwhelmed by marketing try these tactics:

• If you want to send a letter to your clients or prospective clients, but this is going to involve time assembling lists, and physically stuffing and franking envelopes, don’t send it one go. Send it out in manageable batches, perhaps department by department, or in weekly batches of say 20 to 50, whatever works best for you. This takes the pressure off getting the mailing out of the door by a specific date but also gives you the chance to change the message on the letter if the wording isn’t achieving the outcome you were hoping for.

• The same applies for making phone calls. If you or your team have to ring clients, prospects or business contacts for a marketing purpose, rather than having the daunting task of going through a long list of calls, share out the calls to appropriate people in the practice, and give yourself a target of say 10 calls a week to make.

• Rather than trying to do all marketing activities in one go, i.e. over the space of a few days, take a step back. Could you spread the workload out over the coming months? This helps your marketing messages to be communicated for longer and it takes the pressure off you and your team to have to ‘drop everything’ to get the marketing activity off the ground. Plus it gives you time to decide what messages you want to communicate to whom and when.

In all these scenarios, you are more likely to make your marketing happen (and be more effective) if you can do a little and often, rather having to set-aside days and weeks to focus on specific marketing activities.