Business awards – maximise your profile without entering

Business awards can be a great way of raising the profile of your firm, yet many firms are put off from entering. This can be because they don’t feel they have a good enough story to tell, or the award categories aren’t applicable to them, or perhaps they don’t think they have a chance of winning.

However, you don’t have to enter a business award in order to reap the benefits of being involved. Why not sponsor an award(s) instead if you want to maximise your firm’s profile.

Why sponsoring awards is an effective form of marketing

Being the sponsor of an award can potentially have more benefits than being an award recipient. For example:

  • It’s a good way to maximise your brand exposure in the local or regional area, or perhaps in a particular trade or sector.
  • Sponsors are likely to get much more press and web coverage before the event because the award organisers want to make sure you get good value from your sponsorship costs.
  • Being a sponsor of your local business awards gives you an opportunity to give something back to the community and show that you want to support other local businesses.
  • There will be various networking opportunities before, during and sometimes after the awards that will put you in front of some of the target people you want to get to know.
  • The awards ceremony creates a great photo opportunity to use on your website, social media and in newsletters.
  • The social media opportunities are vast, especially if you connect and engage with the award organisers, other sponsors, entrants and winners.
  • The awards evening gives you an opportunity to invite, clients, staff or other guests along to share in your hospitality.

Sponsoring awards can be an excellent way of promoting your firm. A simple Google search of business awards in your area, or perhaps Googling industry-specific awards which you have an affiliation with, can start the ball rolling.

 

 

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