Marketing Strategy Services
Creating a clear
plan with
defined
objectives
Identifying target audiences & sharing the right messages
Marketing tailored to your business, budget & goals
Making you & your marketing accountable
How to implement effective marketing
Effective marketing begins with a clear strategy. Without one, your marketing tends to become ad hoc, a waste of your time and money.
I work with you to produce a focused marketing strategy that identifies the clients you want to attract/communicate with, which products or services you want to promote, and how you will communicate your expertise. I will ensure your marketing becomes far more targeted and much more likely to generate enquiries from the right type of clients.
Choose the right marketing strategy package for you
I offer four marketing consultancy packages which cater for the different demands your firm may be facing. These are:
- Marketing Check-ins – making you accountable for a marketing strategy you already have in place.
- Marketing Reset – assessing your current marketing and working with you to set objectives for the next 6 – 12 months.
- Marketing Amplifier – everything in the Marketing Reset package, plus confirming your target audience, giving recommendations on how best to get your firm in front of these targets and confirming what messages will work best.
- Bespoke Marketing Strategy – everything in the Marketing Amplifier package, plus agreeing the budget, responsibilities and deadlines, creating the strategy document and bespoke marketing action plan.
By providing you with a tailored marketing consultancy service and practical marketing support , I help you make your marketing happen, without taking up your valuable chargeable time.
Tailored marketing consultancy
| Marketing Reset | Marketing Amplifier | Bespoke Marketing Strategy | |
|---|---|---|---|
| Approx meeting duration | 1.5hrs | 2.5 hrs | 3.5hrs |
| On-line meeting | ✓ | ✓ | ✓ |
| Face to face meeting option * | ✓ | ✓ | |
| Review of current business and marketing strategy | ✓ | ✓ | ✓ |
| Review of current marketing activities | ✓ | ✓ | ✓ |
| Set marketing objectives for 12 months | ✓ | ✓ | ✓ |
| Meeting summary and action points | ✓ | ✓ | ✓ |
| Confirm target audience(s) | ✓ | ✓ | |
| Recommendations for marketing activities | ✓ | ✓ | |
| Discuss and confirm messaging | ✓ | ✓ | |
| Agree marketing budget and resources | ✓ | ||
| Agree responsibilities and deadlines | ✓ | ||
| Create bespoke marketing strategy | ✓ | ||
| Create bespoke 12-month marketing action plan | ✓ |
* Expenses may be charged, depending on the location
Prices start from £300 + VAT.
Marketing Check-ins
If you already have a marketing strategy in place, a regular Marketing Check-in may be sufficient to keep you on track.
These sessions will make you accountable for marketing in your business and are held monthly, bi-monthly, or quarterly. During the calls I check your progress against your marketing plan, as well as discuss new marketing opportunities that arise throughout the year.
Marketing Check-ins cost £100+VAT per call, with calls typically lasting one hour. Action points are forwarded to you after the call, so you know what marketing activities to focus on in the coming weeks or months.