Practical marketing support
Accessing decades of marketing experience
Saving you time
Flexible working catering to your business’s needs
More cost effective than in-house marketing employees
Marketing that works
If you lack the time and perhaps the inspiration to write relevant, engaging copy that communicates with your target audience, or you would prefer to outsource your marketing activities, I can write tailored copy about your products or services that can be used across different marketing channels.
This includes writing:
- Social media posts and posting on your behalf across your chosen social platforms.
- Blogs, including discussing the focus/contents of the article with you or carrying out background research and editing if required.
- Email newsletters, whether writing from scratch or linking to existing blogs and news articles. I can also design the newsletter template and send it from the appropriate email marketing software.
- Marketing or client communication letters/emails to update your target audience with relevant information or to sell/cross-sell products and services.
- Leaflets, brochures and practical guides to inform or remind people of your products and services or to educate them on a specific topic. Design and print are project managed with a third party and are billed separately.
- Website copy, whether writing copy for a new website or reviewing and updating existing web pages.
- Advert copy to help you communicate and engage with your target audience in relevant online or printed media. Design costs are extra.
- Client case studies and testimonials that demonstrate clearly how you help your clients and add value to the relationships you have built with them.
I can also design and implement client surveys. These can be conducted online or via phone-based client research.
The above provides a brief overview of the types of marketing activities I regularly support my clients with. If there are any other activities which you require help with to progress your marketing plan, I would be happy to discuss these.
Marketing That Gets Done – And Gets Results
How to use my marketing services
I offer a very flexible approach to marketing, with each of my clients using me in different ways. How you choose to work with me will depend on the level of support you need at any given time and how much you are prepared to invest in marketing.
I can help your business in the following ways:
- A one-off marketing consultation, using one of the marketing consultancy packages. You will be provided with the relevant level of information and action points for you to implement.
- A series of Marketing Check-ins, either on the back of a marketing consultation I have carried out for you, or to discuss the implementation of your own marketing strategy. These sessions will keep you focused and hold you accountable for your marketing.
- One-off copywriting/content creation assignments, you can engage me for a specific project, such as reviewing and updating the copy on your website, creating a brochure or guide, or writing an email to send to clients and prospective clients.
- Regular marketing activities, if you want to have marketing momentum, I can provide practical marketing support on a monthly basis, providing whatever marketing activities you may need (writing blogs, newsletters, social media posts etc).
- Combining marketing consultation and regular marketing activities, this is the perfect scenario if you want to get to grips with your strategy and have regular, tailored marketing activities that help you to engage with and convert your target audience into new clients.
Billing Information
I invoice for the Marketing Consultancy packages and the Marketing Check-ins, once the action points or strategy documents have been issued.
For all other marketing work, I bill clients monthly, based on the work completed that month. I do not charge a fixed monthly retainer, but I am happy to carry out marketing activities up to an agreed amount if that helps with your monthly budgeting.
Travel and subsistence costs may be charged depending on the meeting or project location.
Where third-party costs are incurred, for example, for design, print, tele researchers, etc, these will be billed separately.
Quotes are provided in advance so you know how much each marketing activity will cost.