Marketing starts the conversation
When it comes to marketing accountancy (or any other professional firms) we need to remember the fundamental principle of doing business – people buy from people. Your marketing activities should have one sole purpose, to get people to start talking to you. As mentioned many times in Momentum’s e-shots and blogs, the key to successful […]
Accountancy marketing resource – what does your firm do?
Following a recent data cleaning exercise carried out by Momentum for Professionals, we spoke to several accountancy firms across the South West. As part of that process we asked the person answering the phone whether they had a dedicated in-house marketing person or if they used an external agency. The size of firms we spoke […]