Do you have a faceless website?
As a marketing consultant, I spend quite a lot of time looking at accountants’ websites, either on behalf of a client to review their competitors or as part of my marketing initiatives. Frequently, I come across ‘faceless’ websites, i.e., websites that don’t give me the names of the key people in the firm, let alone […]
Identifying additional fees during tax season
In addition to carrying out the routine tax and accountancy compliance work, the coming weeks should also be used for identifying additional fees during tax season. You may want to circulate this article to anyone in the firm who is involved in a client charging role! It’s one of the busiest times of the year for […]
Client survey feedback – delivering results
Having talked about the many reasons for carrying out a client survey in previous blogs, I recently implemented one for Momentum. It has been four years since I last carried out a survey and I was keen to understand why my clients used me, how they benefited from my services and also if I needed to […]
Recruitment – how to attract the right candidates
Whether your recruitment plans are aiming at partners or trainee accountants, your firm needs to appeal to future employees just as much as you’re trying to appeal to new clients. This article sets out how to attract the right candidates with your marketing activities. People are more selective about where they work, especially those in […]
Getting staff involved in marketing
Many partners feel it is their responsibility to promote their practice and in doing so can overlook the additional resources they have at their fingertips – their staff. For many marketing and client communications activities, you don’t need to be a partner or a ‘marketing specialist’, just being well organised and a good communicator can […]
Business awards – maximise your profile without entering
Business awards can be a great way of raising the profile of your firm, yet many firms are put off from entering. This can be because they don’t feel they have a good enough story to tell, or the award categories aren’t applicable to them, or perhaps they don’t think they have a chance of winning.
Printed brochures – helping you to secure the deal
When selling a product or service it can be harder to make the sale when you only have one opportunity to get your message across, i.e. from a meeting, mailing or event you have attended.
Why your marketing isn’t working
Why don’t you get a good response to your marketing activities? You’ve invested time and money into a marketing campaign and you’ve received little or no responses, let alone new business.
How to maximise ‘walk-in’ enquiries
Is your practice located on a street or business park which has lots of passing traffic/people? If so, are you doing enough to attract enquiries from people who are passing by? Here are five suggestions for making sure you get noticed: Firstly, take a good long hard look at the exterior of your office. Is […]
Marketing mentoring for accountants
Does your marketing need a boost? Are you doing the same marketing activities, because you are not sure what else to do? You need a different approach! Our marketing mentoring calls help you to implement different marketing activities which will deliver the results you want. A marketing problem shared, is a marketing problem halved! Sometimes […]