Are your marketing goals realistic?
Question – Are your marketing goals realistic? If your answer is one or more of the following: We want more clients We want to increase turnover We want to add value to existing clients you are doomed to fail. You have to quantify exactly what you want. When you know what the end-game is, you […]
Enhance your recruitment success (and boost staff morale)
The biggest problem the accountancy profession has is recruiting staff. Whether it’s attracting new trainees, experienced technicians or future partners, most firms have struggled with recruitment at some point. As well as offering a great remuneration package it’s important to demonstrate that your firm offers something better than their current or other potential employers. You […]
Marketing has one aim – to start the conversation
When it comes to marketing accountancy (or any other professional firms) we need to remember the fundamental principle of doing business – people buy from people. Your marketing activities should have one sole purpose, to get people to start talking to you. As mentioned many times in Momentum’s e-shots and blogs, the key to successful […]
Free MTD Marketing Review
HMRC’s Making Tax Digital (MTD) plan will be one of the biggest changes to affect your firm and your clients. At Momentum, we are working with accountancy firms to implement bespoke MTD marketing and communication plans. We give you strategic direction on communicating MTD to your relevant audiences and we can provide practical support by […]
Making the figures work in marketing
Question – What do you want your marketing to achieve? If your answer is simply: “more clients”, “increased turnover” or “adding value to existing clients”, you are doomed to fail. You have to quantify exactly what you want. When you know what the end-game is, you can set in place the plan to make it […]
Why use a marketing mentor?
Mentor – “An experienced and trusted adviser”. If you’ve never thought about using a marketing mentor for your business, here’s some points to consider on why you should: It makes you accountable – all too often business owners have great ideas of what they’d like to do in terms of marketing, but then get busy […]
The 5 Stages to Marketing and Sales
In terms of your approach to attracting new clients and then keeping them, there should be 5 phases to your marketing and sales plan: Raising awareness – develop an integrated approach to your marketing activities, i.e. do a mix of activities such as social media, attending networking events, local/trade adverts, sponsorship, seminars etc. The key […]