Increase fees through referrals
All firms, regardless of their type of clients, grow through word of mouth. Whilst sales and marketing activities also bring in new clients, by far the most effective (and cheapest) way of ito increase fees is through referrals. Referrals may come from existing clients, business contacts and introducers, even friends and family. Whilst you may […]
Referrals are great – but what’s your backup plan?
Most professional service firms grow through referrals from existing clients, third party introducers, friends or family. As a consequence, many firms feel that they don’t have to do other marketing activities. But what if those referrals become less and less or maybe dry up altogether? What’s your backup plan to help bring in new clients […]