Systems to make your marketing happen
Does your marketing happen on an ad-hoc basis, reacting to whatever opportunity comes your way? If so, the chances are you are wasting money on activities that are not helping you communicate with your target audience and therefore helping to generate new enquiries and sales. In a previous article, ‘Communicating with Clients’, we mentioned different […]
Getting your marketing house in order
Before embarking on your next marketing campaign, here are some pointers on what you need to do in order to improve your success rate. 1. Have a robust marketing plan. This plan should set out: What you want to achieve from your marketing initiatives. Who you will be targeting. What activities you intend to do […]