Systems to make your marketing happen
Does your marketing happen on an ad-hoc basis, reacting to whatever opportunity comes your way? If so, the chances are you are wasting money on activities that are not helping you communicate with your target audience and therefore helping to generate new enquiries and sales. In a previous article, ‘Communicating with Clients’, we mentioned different […]
Client data – how useful is yours?
Every accountant and professional services firm will have a ‘client database’, as to what that actually consists of, will differ from practice to practice. Some will have an all-singing, all-dancing cloud-based CRM system, others will have their client’s details stored in an excel spreadsheet.