Are your marketing goals realistic?
Question – Are your marketing goals realistic? If your answer is one or more of the following: We want more clients We want to increase turnover We want to add value to existing clients you are doomed to fail. You have to quantify exactly what you want. When you know what the end-game is, you […]
Making the figures work in marketing
Question – What do you want your marketing to achieve? If your answer is simply: “more clients”, “increased turnover” or “adding value to existing clients”, you are doomed to fail. You have to quantify exactly what you want. When you know what the end-game is, you can set in place the plan to make it […]