The 5 Stages to Marketing and Sales
In terms of your approach to attracting new clients and then keeping them, there should be 5 phases to your marketing and sales plan: Raising awareness – develop an integrated approach to your marketing activities, i.e. do a mix of activities such as social media, attending networking events, local/trade adverts, sponsorship, seminars etc. The key […]
Integrate your marketing to increase success
With so many marketing channels available to us these days which one is right for your business? The key word in that sentence is ‘one’. Very rarely can a business rely on just one marketing channel, whether that’s word of mouth, a website or any other marketing activity it carries out. In order to attract […]