Marketing a new service – the 6 point marketing plan
Launching a new service can be an exciting and daunting time. You’ve spent time, money and effort in developing the service, but now’s the time to find out whether it will be a success or not. It’s very easy to think that just because you have lived and breathed this new service for the past months/years, […]
Marketing has one aim – to start the conversation
When it comes to marketing accountancy (or any other professional firms) we need to remember the fundamental principle of doing business – people buy from people. Your marketing activities should have one sole purpose, to get people to start talking to you. As mentioned many times in Momentum’s e-shots and blogs, the key to successful […]