Printed brochures – helping you to secure the deal
When selling a product or service it can be harder to make the sale when you only have one opportunity to get your message across, i.e. from a meeting, mailing or event you have attended.
Use repetition to achieve marketing ambition
When it comes to marketing, in order to be seen or heard, you have to keep repeating yourself. You cannot rely on just one activity to attract enquiries or make sales. So how does marketing repetition work in practice? Here are three examples based on typical accountancy marketing activities: Organising a seminar or event: Send […]
Printed brochures – why they’re invaluable in the digital age
When selling a service it can be harder to make the sale when you only have one opportunity to get your message across, i.e. from a meeting, mailing or event you have attended. Whilst digital marketing activities (website, social media, emails, Google AdWords etc.) are a key part of many firms marketing activities, these are […]
Mystery Shopping – what first impression does your firm create?
How great is your firm at answering in-bound calls? Do you even know?! Your receptionist (or whoever answers the phone in your firm) is usually the first point of contact for clients, prospects, business associates and suppliers. In the case of prospective clients, this call can often be their first and lasting impression of your […]