Are your marketing goals realistic?
Question – Are your marketing goals realistic? If your answer is one or more of the following: We want more clients We want to increase turnover We want to add value to existing clients you are doomed to fail. You have to quantify exactly what you want. When you know what the end-game is, you […]
Marketing for Accountants – how much to spend?
This the number one marketing question I’m asked, “How much should we spend on marketing our practice?” which is usually followed up by “What are other firms spending!?” The short answer is, ‘it depends on many variables’. The longer answer is, as a rough guide, successful, growing firms commit between 7-10% of their turnover into […]
Marketing budget – how much should I spend?
It’s a question we’re often asked, “How much should a firm of my size spend on marketing”? The answer is, it depends on many different factors such as: How quickly you want to bring new business in? Entering into a new market or launching a new product or service would require more marketing budget than […]