Systems to make your marketing happen
Does your marketing happen on an ad-hoc basis, reacting to whatever opportunity comes your way? If so, the chances are you are wasting money on activities that are not helping you communicate with your target audience and therefore helping to generate new enquiries and sales. In a previous article, ‘Communicating with Clients’, we mentioned different […]
Marketing a new service – the 6 point marketing plan
Launching a new service can be an exciting and daunting time. You’ve spent time, money and effort in developing the service, but now’s the time to find out whether it will be a success or not. It’s very easy to think that just because you have lived and breathed this new service for the past months/years, […]
Use a marketing calendar to improve your ROI
Improve client communications and generate more enquiries by creating and implementing a marketing calendar for your firm. A 12-month marketing calendar will help you to implement a steady stream of activities throughout the year. This ensures that your potential and existing clients are communicated with across several different channels, thereby making your marketing more effective. […]
Make your marketing happen!
As one year comes to a close, we start to think ahead to what 2016 will bring us. It’s a time for optimism and new ideas, but how many of these ideas actually come to fruition? Marketing is a subject which is talked about at great length to help firms: Grow their income Retain existing […]
Why a marketing plan generates success
It is surprising how many small businesses take an ad-hoc approach to their marketing, stumbling from one activity to another depending on what ‘latest offer’ has popped up in their inbox or across their desk. Whilst the intention may be to capitalise on this opportunity, in reality this approach to marketing is very disjointed, is […]