Are your marketing goals realistic?
Question – Are your marketing goals realistic? If your answer is one or more of the following: We want more clients We want to increase turnover We want to add value to existing clients you are doomed to fail. You have to quantify exactly what you want. When you know what the end-game is, you […]
Getting your marketing house in order
Before embarking on your next marketing campaign, here are some pointers on what you need to do in order to improve your success rate. 1. Have a robust marketing plan. This plan should set out: What you want to achieve from your marketing initiatives. Who you will be targeting. What activities you intend to do […]
Is your marketing infrastructure fit for purpose?
Are you frustrated with the lack of enquiries your marketing is generating? Whilst it’s easy to blame the specific marketing activities you’ve implemented (adverts, mailings etc.), the reason may be more fundamental than that. Now’s the time to review your marketing processes to make sure they are delivering the results you want. Ask yourself: 1. […]
Making the figures work in marketing
Question – What do you want your marketing to achieve? If your answer is simply: “more clients”, “increased turnover” or “adding value to existing clients”, you are doomed to fail. You have to quantify exactly what you want. When you know what the end-game is, you can set in place the plan to make it […]
Why a marketing plan generates success
It is surprising how many small businesses take an ad-hoc approach to their marketing, stumbling from one activity to another depending on what ‘latest offer’ has popped up in their inbox or across their desk. Whilst the intention may be to capitalise on this opportunity, in reality this approach to marketing is very disjointed, is […]