Getting staff involved in marketing
Many partners feel it is their responsibility to promote their practice and in doing so can overlook the additional resources they have at their fingertips – their staff. For many marketing and client communications activities, you don’t need to be a partner or a ‘marketing specialist’, just being well organised and a good communicator can […]
Don’t like networking? Try this…
For many accountants, networking is their main source for signing up new clients. However, not everyone likes attending networking events. We’ve previously written a blog giving you some tips on how to improve your networking techniques, click here for more details. But if networking really isn’t for you, here are some suggestions for digital marketing […]
Free tip – why giving presentations can win you business
There is a great way to raise the profile of your firm and it is usually free. Giving presentations is a great way to raise the profile of your practice, demonstrate your expertise and start to develop a rapport with potential clients and influencers who could help promote your business. Furthermore, your local networking organisers […]
A new (no pressure) approach to networking
If the thought of networking gives you the shivers, try changing your mindset. Most people are put off from networking because they think the objective is to try and find new clients. Whilst this may be the desired result, experience shows this can take time to achieve. Setting yourself a sales (or sales lead) target […]
Show and Tell – Taking your business to your marketplace
You may be lucky to have a business which you can generate all your clients/income from the comfort of your own desk. Using the likes of social media, your website, emails or direct mailings you may never have to engage on a face to face level with clients or prospective clients. But what if that’s […]