Maximise your event marketing

If you’re attending a business show, organising a seminar or if you have been asked to give a presentation at someone else’s event, this is a great opportunity to maximise your event marketing activities. Here’s how: Before the event Use social media to promote your attendance at the forthcoming event, linking and tagging the event […]
Social media – do your posts reflect you and your firm?
Increasingly I’m asked, “is social media really worth the effort”? For accountants and professional services firms, my thoughts are that it is a useful tool for raising profile and targeting specific clients. However, sometimes, the content of these social media posts can be bland and don’t really communicate the culture of the firm, the type […]