Recruitment – how to attract the right candidates
Whether your recruitment plans are aiming at partners or trainee accountants, your firm needs to appeal to future employees just as much as you’re trying to appeal to new clients. This article sets out how to attract the right candidates with your marketing activities. People are more selective about where they work, especially those in […]
Getting staff involved in marketing
Many partners feel it is their responsibility to promote their practice and in doing so can overlook the additional resources they have at their fingertips – their staff. For many marketing and client communications activities, you don’t need to be a partner or a ‘marketing specialist’, just being well organised and a good communicator can […]
How effective are your internal comms?
As a partner or director, how effective do you rate your internal communications? Ask yourself, “How well do we keep our staff informed of what’s happening in the practice?” Give yourself a score out of 10, 1 being poor and 10 being excellent. Now the acid test. Ask your staff the same question! Based on […]