Use repetition to achieve marketing ambition
When it comes to marketing, in order to be seen or heard, you have to keep repeating yourself. You cannot rely on just one activity to attract enquiries or make sales. So how does marketing repetition work in practice? Here are three examples based on typical accountancy marketing activities: Organising a seminar or event: Send […]
Using telemarketing to increase your fees
Telemarketing. Love it or loathe it, but my experience has generally been a positive one when using telemarketers to make appointments. That said, you can have campaigns where you don’t get any response whatsoever. This may not be the fault of the in-house telemarketing person or outsourced. A poor response rate can be due to […]