Is your practice located on a street or business park which has lots of passing traffic/people?
If so, are you doing enough to attract enquiries from people who are passing by? Here are five suggestions for making sure you get noticed:
- Firstly, take a good long hard look at the exterior of your office. Is it portraying the image you want it to? Does the décor need a little TLC? Does your branding or signage need updating? Remember, your offices will form part of that all-important ‘first impression’, so make sure you’re making the right impression and not inadvertently turning people away.
- Make sure your building signage is working hard for you. Building signs which protrude from the building walls are easier to see from a distance (and angle) than signs which are flush with the building, although do take into consideration health and safety issues.
- If you have a large shop/office window on a street, consider placing vinyl banners on the windows to promote a specific service or perhaps a free consultation, tax health check etc. Alternatively, you could place marketing stands on the inside of the window, or large TV screens which showcase what you do. These can promote different products and services throughout the year.
- Another non-permanent suggestion is the use of branded free-standing flags, A-frame signs and banners, which you can place on the pavement (as long as you are not obstructing pedestrians). If your office is not at ground level you have to work harder to make people find you, so the aforementioned flags, banners and A-frame signs can make a big difference.
- Looking through your office window – what people see should portray you in the best possible light. Make sure what they see on the other side is inviting, welcoming and professional. For example files and paperwork strewn across the office, does not look professional. Do ‘look’ at what others see of your business and make it a positive experience as possible.
Don’t be your town’s best-kept secret, highlight your practice’s presence and be as inviting as possible to maximise the number of enquiries you receive from passers-by.
