When selling a product or service it can be harder to make the sale when you only have one opportunity to get your message across, i.e. from a meeting, mailing or event you have attended.
Whilst digital marketing activities (website, social media, emails, Google AdWords etc.) are a key part of many firms marketing activities, these are very ‘busy’ platforms and it is increasingly becoming harder to get your messages seen above your competitors.
This is where a printed brochure can help.
We are seeing a move back to more traditional methods of marketing with printed mailings and brochures having more of an impact. This is because fewer people are using them, therefore they stand out more.
The other benefits of having printed brochures are:
- It is something tangible to give to prospective clients at the end of a sales visit. This is particularly important if the sales visit is as a result of a cold calling activity to book appointments, where the prospective has little or no knowledge about your firm.
- A printed brochure is likely to stay on someone’s desk for a while, giving the opportunity to remind the recipient of the services you provide and the experience they had during the meeting.
- Recipients are more likely to flick through and read the brochure after your meeting, as opposed to searching through emails to find the information about your firm.
- Printed brochures and leaflets can be sent out with mailings to provide further information about your services and the firm, thereby reinforcing the message you want to communicate.
- They can also be a useful reminder about your services for staff to have on their desks.
- Brochures printed on quality paper which have been professionally designed reinforce your brand and reputation.
- Printed brochures can also be created as a pdf, so you can load onto your website and social media sites, giving an online option for your digital clients and prospects.
- They can be handed out in a variety of situations such as seminars, exhibitions, networking events and have them available to read or take away from your reception areas.
With most printers now using digital printing facilities, the cost of printing brochures has come down dramatically in recent years.
So if you want to stand out from the crowd in this digital world, try going ‘back to basics’ and create printed brochures and leaflets to sell your services.
We can write brochures for you and coordinate the design and print aspects if this would help you. Call us on 01822 833300 or email vicki@momentumforprofessionals.co.uk for more details.
