Ways to get staff to generate new business
In a previous, blog I outlined the top three ways accountants can increase their fees, which are: cross-selling to existing clients; asking for referrals; and
In a previous, blog I outlined the top three ways accountants can increase their fees, which are: cross-selling to existing clients; asking for referrals; and
My recent trip to Accountex showed just how much the accountancy profession is embracing the digital age and how this presents many opportunities for accountants.
There can be significant practice-wide benefits of rebranding your accountancy practice. Most practices carry out a rebranding exercise when one or more of the following
Testimonials are often an under-used resource in accountancy practices. This blog sets out how to use client testimonials effectively. But first, if you don’t think
In a recent press release from the Federation of Small Businesses (FSB) they highlighted that “close to half of small firms do not expect to
A client recently asked if business awards were worth entering. My answer? Yes! The accountancy profession (as does most other sectors) has several awards ceremonies
Having talked about the many reasons for carrying out a client survey in previous blogs, I recently implemented one for Momentum. It has been four years
As many of us adopt a strategy of ‘living with covid’ one activity which is becoming popular again is attending trade shows and exhibitions. With
If it has been four or more years since you launched or updated your website, now would be a good time to review it. However,
The main source of new work for most accountants and professional services firms is word of mouth referrals. However, as well as getting a good recommendation from a friend or business associate, most people will want to do their own homework on you, before they make contact. Having a strategy for ongoing profile raising activities means that potential new clients can ‘check you out’ themselves, before starting a conversation with you.
FROM MARKETING CONSULTANCY TO WRITING KEY MARKETING PIECES TO PROMOTE WHAT YOU DO, I CAN MAKE YOUR MARKETING HAPPEN.