Recruitment marketing – more than just an ad
One of the biggest problems the accountancy profession (or any profession for that matter) has, is recruiting staff. Whether it’s attracting new trainees, experienced technicians
One of the biggest problems the accountancy profession (or any profession for that matter) has, is recruiting staff. Whether it’s attracting new trainees, experienced technicians
When was the last time you reviewed your marketing and communications strategy? When it comes to marketing effectiveness a regular review is vital. In all
Business awards can be a great way of raising the profile of your firm, yet many firms are put off from entering. This can be because they don’t feel they have a good enough story to tell, or the award categories aren’t applicable to them, or perhaps they don’t think they have a chance of winning.
Some people question whether client testimonials are effective in promoting products and services. Comments such as: “They’re not real clients”; “They’ve made that up”; or “Nobody reads testimonials or reviews any more” are often mentioned when the topic comes up in conversation.
When selling a product or service it can be harder to make the sale when you only have one opportunity to get your message across, i.e. from a meeting, mailing or event you have attended.
Why don’t you get a good response to your marketing activities? You’ve invested time and money into a marketing campaign and you’ve received little or no responses, let alone new business.
Every accountant and professional services firm will have a ‘client database’, as to what that actually consists of, will differ from practice to practice. Some will have an all-singing, all-dancing cloud-based CRM system, others will have their client’s details stored in an excel spreadsheet.
Is your practice located on a street or business park which has lots of passing traffic/people? If so, are you doing enough to attract enquiries
How good is your firm at answering in-bound calls? Your receptionist (or whoever answers the phone in your firm) is usually the first point of
Does your marketing need a boost? Are you doing the same marketing activities, because you are not sure what else to do? You need a
FROM MARKETING CONSULTANCY TO WRITING KEY MARKETING PIECES TO PROMOTE WHAT YOU DO, I CAN MAKE YOUR MARKETING HAPPEN.