Business awards can be a great way of raising the profile of your firm, yet many firms are put off from entering. This can be because they don’t feel they have a good enough story to tell, or the award categories aren’t applicable to them, or perhaps they don’t think they have a chance of winning.
Some people question whether client testimonials are effective in promoting products and services. Comments such as: “They’re not real clients”; “They’ve made that up”; or “Nobody reads testimonials or reviews any more” are often mentioned when the topic comes up in conversation.
When selling a product or service it can be harder to make the sale when you only have one opportunity to get your message across, i.e. from a meeting, mailing or event you have attended.
Why don’t you get a good response to your marketing activities? You’ve invested time and money into a marketing campaign and you’ve received little or no responses, let alone new business.
Every accountant and professional services firm will have a ‘client database’, as to what that actually consists of, will differ from practice to practice. Some will have an all-singing, all-dancing cloud-based CRM system, others will have their client’s details stored in an excel spreadsheet.
Is your practice located on a street or business park which has lots of passing traffic/people? If so, are you doing enough to attract enquiries
How good is your firm at answering in-bound calls? Your receptionist (or whoever answers the phone in your firm) is usually the first point of
Does your marketing need a boost? Are you doing the same marketing activities, because you are not sure what else to do? You need a
Last May we were faced with a ‘frenzy’ of email activity with businesses trying to get our consent to keep marketing to us. Companies we
Prior to my recent presentation at Accountex, I carried out a small survey targeting business owners on social media. The aim was to get a
FROM MARKETING CONSULTANCY TO WRITING KEY MARKETING PIECES TO PROMOTE WHAT YOU DO, I CAN MAKE YOUR MARKETING HAPPEN.
