How much should accountants spend on marketing?
This is the number one marketing question I’m asked, “How much should we spend on marketing our practice?” which is usually followed up by “What
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This is the number one marketing question I’m asked, “How much should we spend on marketing our practice?” which is usually followed up by “What
The countdown is on to the biggest change to income tax self assessment for nearly 30 years. Making Tax Digital for Income Tax and Self
The term ‘marketing’ means different things to different people. In this blog, we consider the different forms and what type of marketing works best for
Are you looking to review or enhance your marketing activities but lack the in-house expertise or time to do so? If so, you may want
And so it begins. The annual slog/ritual/celebration(!) of getting information from clients to prepare and submit their tax returns before 31 January. But this year
In addition to carrying out the routine tax and accountancy compliance work, the coming weeks should also be used for identifying additional fees during tax
Every accountancy firm has a ‘client database’. However, what that actually consists of, will differ from practice to practice. Some will have an all-singing, all-dancing
Accountancy practices are handling personal data all the time. It could be your client’s, your staff, your suppliers or perhaps your prospective clients. Under the
How to add value to existing client relationships In the quest to grow your practice it is common to focus your marketing on attracting new
One of the most effective ways accountants can build relationships with their existing clients and start (or build on) conversations with prospective clients, is by
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FROM MARKETING CONSULTANCY TO WRITING KEY MARKETING PIECES TO PROMOTE WHAT YOU DO, I CAN MAKE YOUR MARKETING HAPPEN.