Selecting a website provider is an important decision that can significantly impact your online presence and the perception of your practice. Here are some factors to consider when choosing an accountancy website provider:
Accountancy sector experience
Look for website providers with experience in designing websites for accountancy firms. They should understand the unique needs and compliance requirements of accountants in practice.
The key players in the accountancy web space include:
- Total Solutions (Mercia)
- 2020
- Practice Web
However, I have also worked with accountancy firms that have used an independent web development company to produce a uniquely designed website with bespoke copy written for the firm. In some cases, they have also bought accountancy related news and factsheets from the website providers listed above.
Portfolio and references
Review the provider’s portfolio to assess the quality and variety of their work. Ask for references from other accountancy firms they’ve served.
Compliance and security
Ensure the provider understands the legal and security requirements specific to the UK accountancy industry, such as GDPR and specific wording and legends that accountants need to mention to fulfil their professional body’s requirements.
Customisation and design
Many accountancy website providers focus on offering template-style websites that are then branded according to the individual accountancy firm. Some do provide a bespoke design service, but in these instances, you may find using a local, independent web designer cheaper and more effective.
Ultimately, your website should reflect your accountancy firm’s brand and values, so you must tailor the design to your needs.
Mobile responsiveness
Ensure that the website provider can create a responsive design (i.e. a flexible layout that changes the screen orientation when viewed on mobile devices, laptops, and PCs). Many users access websites on smartphones and tablets.
Content management system (CMS)
Consider which CMS the provider uses. A user-friendly CMS, like WordPress, can make it easier for your team to update and maintain the website. However, the likes of Total Solutions are usually swift to make changes to the website, and there are usually no extra charges for these changes.
However, be careful if using an independent web design agency, as some don’t allow you to make changes to the website yourself and will charge through the roof if you have to get them to make changes.
Search engine optimisation (SEO)
Inquire about the provider’s approach to SEO. A well-optimised website is crucial for visibility in search engines like Google.
Hosting and maintenance
Determine if the provider offers hosting services and ongoing maintenance. A reliable host and regular updates are essential for a smooth online experience.
Integration
Check if the provider can integrate your website with accounting software, client portals, or other tools you use in your practice.
Budget
Consider your budget constraints and compare the cost of services offered by different providers. Make sure to factor in both upfront and ongoing costs.
Support and training
Assess the level of support and training the provider offers. You’ll want to ensure your team can effectively manage the website. However, with Total Solutions and 2020, they will make any changes on your behalf.
Analytics and reporting
Ask if the provider can set up analytics tools to track website performance. Regular reporting can help you assess the site’s effectiveness. Ideally, get them to set up a link to the latest version of Google Analytics, which is currently GA4.
Reputability
Research the provider’s reputation and customer reviews. This can provide insights into their reliability and customer satisfaction.
Timeline
Discuss the expected timeline for the website development process. Delays can impact your online strategy and marketing efforts.
By considering the above factors, you can choose a website provider that aligns with your accountancy firm’s goals and needs, helping you establish a solid online presence and effectively serving your clients and prospective clients.
